Best metrics to look at on Google Analytics

Some of the best metrics to look at on Google Analytics are:


  • Sessions: The total number of sessions (or visits) to your website.
  • Bounce Rate: The percentage of single-page sessions (i.e., sessions in which the person left your site from the entrance page).
  • Average Session Duration: The average length of a session on your site.
  • Conversion rate: The percentage of sessions that resulted in a desired goal completion (such as making a purchase or filling out a form).
  • Traffic Sources: The sources of traffic to your site, including organic search, direct, referral, and social.
  • User Behavior: Information on how users interact with your site, such as pages per session and average time on page.
  • Mobile Traffic: Data on traffic to your site from mobile devices.
  • E-commerce Metrics: Metrics specific to e-commerce sites, such as revenue, average order value, and transactions.

These metrics provide valuable insights into the performance of your website and can inform your digital marketing strategies.